Company News

Fragrance and Makeup Lead Beauty Searches Over Hair and Personal Care

Spate data shows consumers are shifting attention away from self-care and leaning more toward style.

In the latest data compiled by beauty tracker Spate, the fragrance and makeup categories are outperforming skincare and hair this season compared to fall 2020.  Data shows consumers are shifting attention away from self-care and leaning more toward style with searches heavier in lipstick, eyeliner and lip plumper. The interest in makeup comes as consumers are embracing social activities – particularly foundation and highlighter.    The latest Spate update Oud Perf...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters